PropHog makes recruiting licensed agents easy. Keeping them is where agencies break. Back Office Tracker is the system underneath the recruiting — one login for every agent, real oversight and accountability for every leader, and engagement that doesn't depend on anyone's memory.
This is an extremely hard business. More than nine in ten of the people who start it will fail — and somewhere along the way the industry decided that was normal. It isn't. A failure rate that high is a system problem, not a talent problem, and too many agency owners blame the agent when the system they handed them never gave them a chance.
Every agent who quits carries a hidden cost — the hours, the trust, the momentum. Month after month it exhausts the owner, wears down your best people, and slowly runs the agency down. Recruiting harder into the same system only speeds it up.
Onboarding, coaching, contracting, training — and the weight of watching someone walk away.
A builder adding agents to a system that loses them can't keep up. The pace of recruiting becomes the pace of churn.
Nobody outworks a leak. If you're serious about running a business, fix the system and the same effort finally accumulates.
Adding agents to a system that loses them doesn't build an agency. It builds a treadmill — and the person running it is you. Getting serious about your business starts with the system your agents are handed on day one.
Recruiting fills the bucket. Four leaks empty it. Back Office Tracker seals all four with one system — so the agents you worked to bring in are still on the team a year later.
Hover each leak to seal it.
Onboarding lives in a group text, leads in a spreadsheet, tools in a bookmarks folder. A new agent can't find the path, so they stop walking it.
Sealed by: one hub, one path, one loginThe leader can't see who's moving and who's stalled until the stalled agent has already gone quiet.
Sealed by: Team Command, every agent on one screenNobody tracks activity, submitted or issued business, so nobody notices when the numbers stop.
Sealed by: production tracking and the leaderboardThe biggest one. An agent whose upline isn't engaged with their progress leaves — quietly, and usually in the first few months.
Sealed by: Dream Board goals the leader can coach toConfusion is where agents go to quit. When resources live in six places, a new agent feels overwhelmed, then small, then helpless — and pulls back long before anyone notices.
Back Office Tracker is the single hub your agents log into every day: their career tracker, their client-facing tools, carrier links, training and every important resource, in one spot. One place to log in, nothing to hunt for.
One screen for the whole team: where each agent is in the system, how far they've progressed, what they've recruited and trained, and who needs a conversation this week — so a leader can push engagement in a smart, professional way before a slow week becomes a resignation.
Progress per agent, sorted. Producers rise to the top on their own.
Agents still onboarding, phases with nobody in them, bars that haven't moved.
Open any agent's tracker and have the conversation early.
| Agent | System progress | Recruits | Trainings | Stage | |
|---|---|---|---|---|---|
HM Hector M.Level A | Moving | Phase 1 | Open → | ||
OH Omar H.Level A | Moving | Onboarding | Open → | ||
SA Sofia A.Level A | Moving | Phase 1 | Open → | ||
JA Jenny A.Level MD | Slowing | Onboarding | Open → | ||
RK Rachel K.Level MD | Needs a conversation | Onboarding | Open → |
Every agent captures the family, dreams and goals they're working for. Monthly goals tie back to those dreams — so the leader always knows what to talk about.
Seals: no engagementLeads, submitted and issued business, and a team leaderboard for calls, pitches, appointments and points — this week, this month, this quarter.
Seals: no accountability · no oversightA structured career tracker from onboarding to leadership, promotion and compensation guidelines beside it, and the hierarchy built in — owners see the agency, managers see their downline.
Seals: no organizationThis is a hard business and most agents don't make it. The ones who do had structure while it was hardest. Back Office Tracker turns a recruit's first months into a visible path — for the agent and for the leader watching over them.
Confused agents don't sell. Confused clients don't buy. Nine client-facing tools live inside the tracker — the agent learns the concept on the tool first, then runs the same tool with the client and hands them a report in the agent's own name.
Upload a carrier illustration and understand it before you present it.
Open toolYour starred carrier portals — life, health, annuities and more — in one place.
Open toolHow much life cover a family actually needs, one question at a time.
Open toolThe number someone needs invested before work becomes optional — and how far off it is.
Open toolFamiliar prices climb while a fixed retirement income quietly shrinks in what it buys.
Open toolInvest for a few years while young, then stop. What the money does on its own is the lesson.
Open toolWhat extra principal does to a loan: years reclaimed, interest avoided, runway created.
Open toolConverting a traditional balance to a Roth, year by year, with the tax actually paid.
Open toolTwenty questions that show a family how much strain their plan puts on the people they love.
Open toolSee how Back Office Tracker gives your agency one login, real oversight, and the engagement that turns recruiting into a team that lasts.